All of the following are good examples of test units EXCEPT:
A) consumers.
B) price levels.
C) stores.
D) geographic areas.
E) B and D
B
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When assessing the current situation in the first step of a marketing plan, it is recommended that one ________
A) avoids making assumptions of any kind B) eliminates areas that lack factual data from the purview of the plan C) utilizes only concrete facts about the future projections and performance gaps D) generates estimates based on knowledge and experience to be modified in the future E) substitutes the data of current performance by that of the projected performance in the plan
________ collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities
A) Focus group panels B) Modular group panels C) Scanner panels D) Audit panels E) Cashier panels
The opposing attorneys try to achieve all of the following goals when deposing an expert witness, EXCEPT which of the following?
a. convincing the opposing party of the weakness of their case. b. understanding the credentials and experience of the expert. c. understanding what the expert's opinions are. d. obtaining an assessment of how difficult the expert will be in the case.
A variant of fiscal-year budgeting whereby a twelve-month projection into the future is maintained at all times is termed:
A) flexible budgeting B) continuous budgeting C) zero-based budgeting D) master budgeting