Explain how sampling bias, interviewer bias, and socially desirable responses are problematic for survey research

Question

What will be an ideal response?

Answer 1

Sampling bias can lead researchers to draw conclusions about the population that are not true, simply because the sample was not representative of the population. Interviewer bias is problematic when using telephone surveys or personal interviews in that the interviewer may either knowingly or unknowingly influence the participants to answer in a certain way. Lastly, socially desirable responses can occur with any type of survey method but are more problematic for telephone surveys and personal interviews because respondents might feel pressure to answer in a socially acceptable way when they are interacting with a live human interviewer.