If “firing” a guest becomes necessary, the organization should ______.
a. give the guest’s money back
b. try to preserve the guest’s dignity
c. let the guest decide when to leave
d. call security to ensure the guest leaves
b. try to preserve the guest’s dignity
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Which of the following refers to placing a sponsored, paid message in a mass medium?
A) public relations B) advertising C) inter-process communication D) accommodation
When choosing the best channel for your message, you should consider the importance of the message, the amount and speed of feedback and interactivity required, the necessity of a permanent record, the cost of the channel, the degree of formality desired, the confidentiality and sensitivity of the message, and _________
A) the receiver's preference and level of expertise B) the ability of the channel to showcase your technical expertise C) your own communication channel preferences D) the ability of the channel to make your company look cutting edge
Customers enter the stadium and purchase refreshments before they are shown to their seats by experienced ushers. The concession stand lines are considered elements in the simulation model
Indicate whether the statement is true or false.
The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.
A. exporter; strategic alliance B. limited exporter; national marketer C. limited exporter; international proprietorship D. exporter; multinational enterprise E. exporter; global franchise