A wholesaler that carries only health foods instead of a full line of groceries is a
A. general merchandise wholesaler.
B. specialty wholesaler.
C. limited-function wholesaler.
D. general-line wholesaler.
E. cash-and-carry wholesaler.
Answer: B
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In a straight rebuy situation, the need for purchase occurs when:
A) the existing systems are to be updated. B) a new technology is to be introduced. C) inventory is low. D) a service is to be outsourced.
Which of the following is an actual damage that a bank would be liable for when a bank wrongfully dishonors a check?
A. Injury to the depositor's credit rating that results from the dishonor B. Charges imposed by retailers for returned checks C. All problems faced by the drawer D. Damages for mental disturbance
Each liability insurance provider has a duty to defend the insured when a third party files a legal claim against the insured that falls within the coverage terms of the policy.
Answer the following statement true (T) or false (F)
When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing
A) customer-driven B) customer-driving C) societal D) ambush E) affinity