Which of the following is most likely a consequence of permission-based e-mail marketing?

A) higher return rates
B) excessive spamming
C) increased consumer frustration
D) lower consumer response rates
E) reduced consumer interaction


A

Business

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Luis' company is about to launch a new product line of environmentally friendly cleaning products. It is hoping that this product line will offset the risks associated with the acquisition of a small, but debt-laden company in the last quarter. The new product line is an example of:

A) Greenwashing B) Green marketing C) Sustainability D) Eco-insurance E) Token response

Business

The clearinghouse and research center on servant leadership is now called ______.

A. the Center for Applied Ethics B. the Service and Leadership Center C. the Greenleaf Center for Servant Leadership D. the Center for Service and Ethical Behaviors

Business

In our organization, most of the decisions are made at the corporate level. Very little authority is delegated to the store managers. Our organization is a ____________________ business.

Fill in the blank(s) with the appropriate word(s).

Business

The yield to maturity for a bond with eight years to maturity, with a face value of $1,000, pays 10 percent annual coupon and currently sells for $1,950, is 5 percent

Indicate whether this statement is true or false.

Business