Answer the following statement(s) true (T) or false (F)
1. In the early stages of a campaign, modifying objectives to accommodate budgets is
not recommended.
2. Organizational executives prefer that objectives are fully developed before being
asked to respond to them.
3. Overcoming a hesitancy of setting objectives is an important step toward creating
campaigns that connect with larger organizational and communication goals.
4. Most campaigns are careful to track only outcome objectives to ensure consistency.
5. An outtake objective does not indicate how much behavior change occurs in a target
audience.
1. false
2. false
3. true
4. false
5. true
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Artifacts can only enhance a speaker?s performance
Indicate whether the statement is true or false
You have been given all of the following advice for rehearsing speech presentations except
a. practice standing and speaking aloud. b. don't over-prepare. c. practice with presentation aids. d. check the timing of your speech.
Ethical communication conveys messages as openly and as fairly as possible, with minimum distortion. This is called the habit of
a) justice b) search. c) privacy. d) free speech.
Explain the major criticisms scholars have voiced in regard to Media Ecology Theory. Do you agree with these criticisms? Why or why not?
What will be an ideal response?