Why are marketers decreasing their usage of advertising to reach audiences and increasing their use of public relations tactics?
A) The mass market has become more uniform in its needs and preferences.
B) The global market for goods and services is diminishing.
C) Advertising results are hard to measure.
D) Consumers are taking greater control of the communication process.
E) Most audiences have completely migrated away from television.
D
You might also like to view...
Which of the following best describes a company's financing activities?
a. Financing activities focus on the sale of products and services. b. Financing activities include selling products. c. Financing activities enable a company to acquire assets needed to run a business. d. Financing activities are represented by the revenues and expenses on the income statement.
Which of the following strategies seeks to target and effectively serve a single segment of the market?
A. Niche competitive advantage B. Sustainable competitive advantage C. Product/service differentiation D. Cost competitive advantage
Exchanges are used for spot purchasing of MRO supplies.
Answer the following statement true (T) or false (F)
Why are some organizations unwilling to embrace SaaS fully?