When collecting data from the audience to obtain radio ratings data, what kind of method does Arbitronnot use?

a) Portable People Meter
b) Diaries
c) Telephone survey
d) Personal interview


D

Communication & Mass Media

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Your textbook points out that those individuals who control information have a great deal of

A) uncertainty. B) power. C) critical thinking. D) cognitive complexity. E) communication apprehension.

Communication & Mass Media

Of the following verbal messages, which is the most powerful?

a. "I'm sorry for hurting you." b. "I'm really sorry for hurting you." c. "I think I should apologize for hurting you." d. "I hurt you really bad, didn't I?"

Communication & Mass Media

In terms of disadvantages of interpersonal communication, one is

A. the pressure to self-disclose. B. the pressure to learn about other people. C. the people you have to put up with. D. poor customer service.

Communication & Mass Media

Intractable conflict is also called __________ conflict.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media