The trend equation for annual sales data (in millions of dollars) is y = 65 + 2.5t, where t = 1 for 2011 . The monthly seasonal index for December is 0.97 . The forecasted sales' value for December of 2020 is:
a. 90.0
b. 7.28
c. 7.50
d. 7.69
B
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Transactions involving the purchase of long-term assets are entered by crediting the proper asset account and debiting the cash account or proper liability account
a. True b. False Indicate whether the statement is true or false
A Hispanic fiesta held in Houston, Texas funded by a food company is an example of:
A) sponsorship marketing B) event marketing C) cause-related marketing D) a cross-promotion
Which of the following types of retailers place the most emphasis on salespeople assisting customers throughout the purchase process?
A) limited-service retailers B) full-service retailers C) self-service retailers D) discount retailers E) off-price retailers
Jenny is working on her sales strategy for a mid-sized town in her territory
One of her ideas is to stretch out of the traditional prospect pool of traveling performers, who are not headquartered in the Upper Midwest, and open up new markets with corporations that need customized buses for executives. This thinking process Jenny is participating in is called: A) the value proposition B) the marketing mix C) presentation strategy D) strategic planning E) optimization