In order for inoculation theory to work, targets of persuasion must anticipate a counterpersuasion effort, known as a/an ______.

A. anchor
B. assimilation effect
C. behavioral intention
D. refutational pre-emption


D. refutational pre-emption

Communication & Mass Media

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The 4Rs method focuses on the process of reading, rationalizing,

reviewing, and rehearsing the key points of a presentation. Indicate whether the statement is true or false

Communication & Mass Media

Which theory explains the influence of people's desire to achieve a positive identity on their attitudes toward their ingroup members and outgroup members?

a. Identity development theory b. Ethnolinguistic identity theory c. Social identity theory d. Identity management theory

Communication & Mass Media

Somebody suggests that high-key lighting has much less aesthetic potential than chiaroscuro

What will be an ideal response?

Communication & Mass Media

According to the text, you cannot avoid communicating

Indicate whether the statement is true or false

Communication & Mass Media