Why should marketers set up systems that encourage customers to complain about products?
What will be an ideal response?
Most customers never share their complaints with marketers; without this information, it is difficult for a company to identify how it can improve.
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To validate vendor proposals for supplying computer hardware, an organization will assess both a system's specifications and performance
Indicate whether the statement is true or false
Off-price retailers feature
A. deep discounts, few customer services, and central checkouts. B. sales expertise, wide selections, and low prices. C. overstocks, designer brands, and moderate prices. D. a narrow product range and enormous product availability. E. cash-only sales and few customer services.
Materials used by Square Yard Products Inc in producing Division 3's product are currently purchased from outside suppliers at a cost of $5 per unit. However, the same materials are available from Division 6. Division 6 has unused capacity and can produce the materials needed by Division 3 at a variable cost of $3 per unit. A transfer price of $3.20 per unit is established, and 40,000 units of
material are transferred, with no reduction in Division 6's current sales. How much would Square Yard Products total income from operations increase? A) $32,000 B) $112,000 C) $80,000 D) $150,000
Speedy Shipping Corporation applies to TransInsurance Company for a fire insurance policy on Speedy's warehouse. On the application, Speedy misrepresents the age of the property to obtain a lower premium. When a fire soon destroys the warehouse, TransInsurance can
A. deny payment, because a fire destroyed Speedy's warehouse. B. deny payment, because of Speedy's fraud in the application. C. not deny payment, because a fire destroyed Speedy's warehouse. D. not deny payment, because the application is not part of the policy.