Your conclusion should take up about 10 percent of your

total speech time.

Indicate whether the statement is true or false


False

Communication & Mass Media

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To determine success of a new product, sales figures before and after the campaign were compared to ascertain the campaign's impact. Which component of planning does the scenario describe?

a) Evaluation b) Objective c) Strategy d) Tactics

Communication & Mass Media

There are four kinds of purposes to choose between when preparing a message

Indicate whether the statement is true or false.

Communication & Mass Media

"How can we worry about illiteracy rates in the United States when thousands and thousands of children are dying of AIDS and AIDS-related illnesses in other countries?" This statement is an example of which fallacy?

a. Hasty generalization b. Ad hominem c. Red herring d. Bandwagon

Communication & Mass Media

The ________ is the result of the media agenda interacting with what the world thinks.

A. private agenda B. cross-cultural agenda C. policy agenda D. public agenda

Communication & Mass Media