This type of advertising has typically been viewed as persuasion that argues a case or demonstrates a claim concerning the actual nature or merits of a product

a. television
b. commercial
c. radio
d. political


b

Communication & Mass Media

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Celebration dinners, letters of appreciation, certificates, and gifts to reward individual effort and initiative are strategies for respecting group members

Indicate whether the statement is true or false

Communication & Mass Media

What do we call it when we communicate about how we communicate?

A. interpersonal communication B. intercommunication C. higher communication D. metacommunication

Communication & Mass Media

Rachel is called on to speak in front of her Theories of Education class, but she is not nervous because she has gained confidence and competence in her public speaking class; your test refers to this as _________

A) personal expression B) declamation C) effectiveness D) empowerment

Communication & Mass Media

Argumentation and persuasion are two unrelated forms of communication

Indicate whether the statement is true or false.

Communication & Mass Media