Which of the following is NOT one of the specific branding guidelines for small businesses?
A) Creatively conduct low-cost marketing research.
B) Leverage as many secondary associations as possible.
C) Focus on building one or two strong brands based on one or two key associations.
D) Create buzz and a loyal brand community.
E) Use a trial-and-error approach.
E
You might also like to view...
If a performance report contains items that are out of a manager's control, the entire responsibility accounting system can be called into question
Indicate whether the statement is true or false
Describe prospect theory and the importance of framing a decision.
What will be an ideal response?
Sellers should know that the less elastic the demand for their product is, the more advantageous it is for them to ________
A) drop the price B) raise the price C) maintain the price D) discontinue the item E) bundle the item with another product
Apostrophes signal omitted letters in ___________
a. a contraction b. a formula c. a strand d. an abbreviation