Of the 12 most common mistakes and pitfalls awaiting new exporters listed in the textbook, which one of the following is not in the list?
A. Failure to provide readily available servicing for the product.
B. Failing to modify products to meet cultural preferences of other countries.
C. Failure to set up an export management company.
D. Failing to provide sales and warranty information in locally understood languages.
Answer: C
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Which of the following is not a principle of Deming management?
A. Quality should be aimed at the needs of the consumer. B. Companies should aim at improving the system. C. Improved quality leads to increased market share. D. Quality can be improved on the basis of hard data. E. Companies should determine which workers are to blame for problems.
Which of the following statements is true of the customer pyramid?
A. Customers in the gold segment are the most profitable and loyal customers. B. Customers in the platinum segment place little emphasis on customer service. C. Customers in the lead segment buy merchandise on sale or abuse return privileges. D. Customers in the iron segment need special attention from the retailer to grow their potential to be better customers. E. All customers regardless of their segment must receive equitable promotional benefits.
Use Scenario 2.6 to answer this question. What is the break even quantity between the two options?
A) 30,000 units per year B) 40,000 units per year C) 50,000 units per year D) 60,000 units per year
To share in the government market, it is advantageous to be on the list of approved suppliers.
Answer the following statement true (T) or false (F)