An effective marketing objective:
a. is qualitative rather than quantitative.
b. is compared to a benchmark.
c. is written independently of the mission statement.
d. is unattainable.
ANSWER: b
A marketing objective is a statement of what is to be accomplished through marketing activities. Marketing objectives are effective when they are compared to a benchmark.
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Which of the following is true of logistics?
A) Companies can gain a powerful competitive advantage by using improved logistics to enhance customer service or lower prices. B) The cost savings to a company and its customers due to improved logistics is typically nominal. C) Less than 5 percent of an average product's price is accounted for by shipping and transport. D) The cost of logistics is considerably less than advertising. E) Shaving off a small fraction of logistics costs has very little impact on savings.
Philosopher Norman Bowie rejected the economic view that managers are the agents of stockholder-owners and thus they also have a duty to further the interests of stockholders.
Answer the following statement true (T) or false (F)
Which sentence uses correct capitalization?
A) Did you know that this college offers a two-hour workshop on asian business etiquette and a three-week course in learning to speak Chinese? B) Did you know that this college offers a two-hour workshop on Asian business etiquette and a three-week course in learning to speak Chinese? C) Did you know that this college offers a two-hour workshop on asian business etiquette and a three-week course in learning to speak chinese?
XYZ is a paint product manufacturer, and one of the plants is experiencing a substantial increase in demand. The future demand for the products could be low, medium, or high, with probabilities estimated to be 25%, 50%, and 30%, respectively. The company wants to determine the financial impact associated with the three decision alternatives under the varying levels of demand. Given the following payoff matrix, compute the EVPI.
A. $9.5 million
B. $10 million
C. $12.4 million
D. $7 million