Today the 4 Ps are compared to Kotler's 4 Cs. Product and place are called ________ and ________, respectively
A) convenience; customer value
B) cost; convenience
C) communication; customer value
D) customer value; convenience
E) communication; convenience
D
You might also like to view...
___________ is related to both the nature of an item and its size
A) Neutrality B) Materiality C) Verifiability D) Timeliness
It is generally illegal to send an ad via fax without the recipient's permission
Answer the following statement(s) true (T) or false (F)
Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?
A. eco-branding B. beyond compliance leadership C. eco-efficiency D. environmental cost leadership E. sustainable value innovation
Different users of accounting information focus on the information they need to make the best choices
Indicate whether the statement is true or false