Maintaining only the heritage culture without intergroup relations is known as ______.
A. avoidance
B. marginalization
C. assimilation
D. separation
D. separation
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Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing
A. storage. B. discounting. C. simplicity. D. reciprocity. E. extreme value labeling.
The popular music talent show American Idol has been generally acknowledged as the most profitable TV series in US history, in terms of advertising and merchandising revenue
Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among others. Cups bearing the Coca-Cola logo were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T's sms service. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example? A) ambush advertising B) product placement C) angel dusting D) co-branding E) subliminal advertising
Which of the following is not among the contemporary challenges, related to the difficult economic climate, for reward management identified by the Hay Group (2010):
a. cost containment b. talent engagement c. reduction in variable pay d. management of risk
Which of the following demonstrates how the technological environment is changing the way marketers promote products?
A. Search engines match consumer searches with relevant banner ads. B. Marketing aimed at youth is increasingly regulated by governments. C. Manufacturers partner with local retailers to buy ads that feature both firms. D. New laws regulate consumer privacy. E. Marketers make routine claims that products are eco-friendly.