With the help of an example, explain straddle positioning
What will be an ideal response?
Student answers will vary. Occasionally, a company will be able to straddle two frames of reference with one set of points-of-difference and points-of-parity. In these cases, the points-of-difference for one category become points-of-parity for the other and vice versa. Subway restaurants are positioned as offering healthy, good-tasting sandwiches. This positioning allows the brand to create a POP on taste and a POD on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés. Straddle positions allow brands to expand their market coverage and potential customer base.
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Match each of the following terms with the most appropriate definition.a. Return on assetsb. Assetsc. Expensesd. Riske. Liabilitiesf. Dividendsg. Accounting equationh. Contributed capital____ 1. The uncertainty about the return to be earned.____ 2. Resources such as cash that a stockholder puts into the company.____ 3. A financial ratio stated as income divided by assets invested.____ 4. Creditor's claims on a company's assets.____ 5. Decreases in equity from costs of providing products or services to customers.____ 6. Resources such as cash that a company distributes to stockholders for personal use.____ 7.Resources a company owns or controls that are expected to yield future benefit.____ 8. Expresses the relation of assets, liabilities and equity in a company, comparing the resources
the company owns to the sources of funds to acquire the resources. What will be an ideal response?
Established businesses may be hesitant about buying from a start-up small business.
Answer the following statement true (T) or false (F)
Collaborative commerce is an e-commerce technology that can be used to improve collaboration within and among organizations, frequently in supply chain relationships
Indicate whether the statement is true or false
Jenna composes an e-mail from home to her boss to inform him that she will be late getting to work that day. The act of composing an e-mail involves which stage of the communication process?
A. Selecting a channel B. Sifting through noise C. Providing feedback D. Encoding the message E. Decoding the message