Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________
A) an actual product
B) a core customer value
C) simple bundling
D) an augmented product
E) complex bundling
B
You might also like to view...
Corporation ABC is in a highly competitive industry. NGO pressure has been exerted to have this industry change its sourcing policies. ABC decides to publicly announce that it is the first in the industry to change in sourcing policy. Spar and LeMure define this as a ________ response type used to gain a ________ advantage over others in the industry.
A) competitive; pre-emption B) resistance; pre-emption C) pre-emption; competitive D) capitulation; competitive E) resistance; collective
Jason, an employee of Fitzgerald, Inc., has gross salary for March of $4,000. The entire amount is under the OASDI limit of $118,500, and thus subject to FICA. His year-to-date pay has already exceeded the $7,000 cap for FUTA and SUTA. Which of the following is a part of the journal entry to record the employer's payroll taxes?
A) credit to Payroll Tax Expense B) debit to FICA Taxes Payable C) credit to FICA-Medicare Taxes Payable D) debit to Cash
Which of the following is NOT an aspect of Internet research panel management?
A) developing and administering an incentive program B) creating representative data for the general population C) periodic reprofiling of members D) cleaning and refreshing the panel E) reporting on composition and response rates
If a copyright is willfully infringed, the owner may ask for and receive which of the following remedies?
a. Rescission and restitution. b. Punitive damages. c. Injunction. d. All of these.