Market segmentation refers to
A. marketing a product so that each and every consumer can get value from it.
B. dividing a larger market into smaller groups based on meaningfully shared characteristics.
C. taking an overall marketing plan and dividing it into smaller campaigns based on each product.
D. having regional sales forces that can market a product according to geographic area.
E. redesigning or repositioning a product so it meets the needs of a target market.
Answer: B
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Bonds issued by corporations or governmental bodies as a form of borrowing are called ____________________
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Chloe works for a corporation that owns seven different fast food chains. While each of the chains appears to customers to be an independent business, their growth strategies are closely coordinated at the corporate Level to be sure the building of a new restaurant for one chain doesn’t interfere with the success of other corporate-owned chains. On the other hand, since each of the chains offers a different type of food and targets a different demographic, each one handles its own marketing strategy more or less independently. Given this, it seems likely that Chloe’s corporation is using a ______ structure.
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