According to the text, the most sensible method for budgeting for promotion expenses is to
A. use the task method.
B. allocate all available funds.
C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications.
D. match expenditures with competitors.
E. allocate some fixed percentage of net sales.
Answer: A
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In determining the dollar amount to use for operating assets in the return on investment (ROI) calculation, companies will generally use either net book value or gross cost of the assets. Which of the following is not an argument for the use of net book value rather than gross cost?
A. It eliminates the depreciation method as a factor in ROI calculations. B. It will result in a decrease of ROI each year. C. It is consistent with how assets are reported on the balance sheet. D. It encourages the replacement of old, worn-out equipment.
Meggie's Fitness center received $720 from a customer in advance for one year membership in the fitness center. The entry that would be made to record the fee receipt is:
a. Unearned revenue 720 Cash 720 b. Cash 720 Unearned revenue 720 c. Unearned revenue 720 Revenue 720 d. Revenue 720 Unearned revenue 720
Cultures that rely heavily on rituals, rules, and codes of conduct are high in _____
A) power distance B) uncertainty avoidance C) collectivism D) context E) ethnocentrism
The double standard women face in leadership roles is ______.
A. they must be competent and appropriately feminine B. they must be competent and appropriately masculine C. they must be educated and communal D. they must be educated and agentic