A value chain for an industry sets forth
a. The layers of management the needed to be successful
b. Sequence of activities involved in the creation, manufacture, and distribution of its products.
c. Sequence of activities involved in a firm's research and development activities.
d. Whether the industry is horizontally or vertically integrated.
B
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Export marketing involves tailoring various elements of the marketing mix to global marketing requirements
Indicate whether the statement is true or false
Which of the following statements apply to the practice of public relations?
A) "Spin" can help a person or organization cover up the truth. B) If management errs, good public relations can solve the problem. C) Public relations cannot succeed if an organization's actions are unethical. D) Luckily, the public will quickly forgive an organization's mistakes.
According to the text, an important socioeconomic dimension is
A. the decreasing number of working women, which will increase demand for lower cost staples. B. the increase in the number of working women, which may expand the market for convenience goods. C. the urban-to-rural shift, which impacts demand for housing. D. the increase in the number of elderly in developed nations, which reduces demand for health care. E. the increasing birth rate in most developed nations.
Evaluation studies measure the impacts of team building on all of the following EXCEPT ___________ criteria.
a. cognitive b. affective c. job satisfaction d. performance