A speaker can begin a speech with high credibility but end the speech with low credibility.
Answer the following statement true (T) or false (F)
True
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Which of the following is not one of the three contexts that dominated Aristotle's thinking with regard to segmented audiences?
a. dialectic discourse b. deliberative discourse c. epideictic discourse d. forensic discourse
The advent of ______ has/have made the Internet an invaluable & friendly resource
A) easy-to-use browsing software for the Web B) URL addresses for specific sites in cyberspace C) .edu and .gov extensions on the Web D) bookmarks and favorites for "saving" sites
A group may be so optimistic that it overestimates the chances for its programs to succeed, this group has ________.
What will be an ideal response?
The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as
A. spreading the news. B. Web-based marketing. C. viral marketing. D. interconnecting essential publics.