Which of the following is not a likely source of information for competitive intelligence?
A. Competitors' press releases
B. Industry gossip
C. Competitors' annual reports
D. Competitor's customer records
E. Sales visits to customers
D. Competitor's customer records
Gaining competitive intelligence isn't always easy, but there are several avenues and, surprisingly, most of them are public sources including the public prints and advertising, investor information, and informal sources. A competitor's customer records are not available publicly, nor would they yield much information about upcoming plans.
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