Aromas Inc, introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it
Sarah is at which level of the brand dynamics pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage
A
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We accomplish which of the following when offering supportive feedback?
A. we reduce the importance of the message B. reduce intensity of one’s feelings C. we wonder why the person is worrying about it D. we pass judgment on whoever the person is talking about
It is considered unethical to copy press pick-ups and include them in press kits or on a firm's Web site
Indicate whether the statement is true or false
Roby Corporation, a Tennessee corporation, decides to change its state of incorporation to Delaware to take advantage of its more favorable state corporation laws. Roby Corporation can take advantage of the Type F reorganization rules by
A. liquidating the Tennessee corporation and reincorporating in Delaware. B. merging the Tennessee corporation stock into an existing Delaware corporation. C. recapitalizing the Tennessee corporation. D. exchanging the Tennessee corporation's assets for the Delaware corporation's stock and liquidating the Tennessee corporation.
Twisted Dipsy Pretzels Inc. offers entrepreneurs the opportunity to operate a franchise under the Twisted Dipsy trade name as a member of a select group of dealers that engage in the retail pretzel-concession business. To potential investors, Twisted Dipsy makes earnings claims. For those claims, the franchisor must have
A. a hypothetical basis. B. a reasonable basis. C. an actual basis. D. no basis.