The most important consideration when a firm chooses a global product strategy should be
A. the effectiveness of the marketing team.
B. the needs of the target market.
C. opportunities for countertrade.
D. the overall cost of the strategy.
E. WTO regulations.
Answer: B
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Which of the following is true about the European Union (EU)?
a. The EU has over 500 million citizens. b. The EU currently has thirty members. c. The EU has officially admitted Japan to full membership. d. The EU is now closed to further membership.
A(n) _____ is a voluntary agreement under which two or more people act as co-owners of a business for profit.
A. vertical merger B. partnership C. S corporation D. acquisition
Refer to the Balance Sheet Accounts of Greek Corporation. The value of equity for the year-end is ________
A) $11,740 B) $6,450 C) $6,250 D) $11,090
Johnson Publishing Company, the world's largest African American-owned publishing company and home of Ebony magazine, has forged an alliance with Dan River, Inc., to create luxury bed and bath products for the newly developed Ebony Home brand. This brand will use the strong relationship the publisher has with the African American market to sell the brand. What form of demographic segmentation will be used to market the Ebony Home brand?
A. geographic B. income C. ethnic D. benefit E. lifestyle