In the Harambe crisis case, what was offered by the zoo to build credibility with news media?

a. a statement of the zoo’s policy regarding safety regulations for its patrons
b. statements from the chair of the zoo’s board of directors
c. a written account of the events as they unfolded
d. statements from the zoo director


d. statements from the zoo director

Communication & Mass Media

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This editor was the first in the nation’s history to provide a full account of the proceedings in Congress, at a painstaking length that other papers did not emulate

a) John Fenno; b) Philip Freneau; c) Benjamin Franklin Bache; d) William Cobbett; e) Benjamin Russell

Communication & Mass Media

The best ______ usually provide a provocative and insightful perspective on topics of great interest to the public.

a. news features b. speeches c. Op-Eds d. white papers

Communication & Mass Media

A working outline:

a. is just for the speaker and is a sketch of the speech b. has main headings for the introduction and body only c. has all major types of transitions d. contains the full text of the speech

Communication & Mass Media

Bax lives in a culture where "time is money." What nonverbal is expressed with this saying?

A) proxemics B) haptics C) chronemics D) artifacts E) kinesics

Communication & Mass Media