Characteristics that contribute to individual perceptual differences are

a. body type, physiological and psychological states, and cultural background.
b. background, experiences, and where you were raised.
c. physical characteristics, psychological state, cultural background, gender, media, perceptual set.
d. language, culture, gender and nationality.


c

Communication & Mass Media

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_______________________ considers the role of communication such as stories and jokes in creating a feeling of group identity.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Supportive treatments are more successful at creating enduring resistance than inoculation. 2. Warnings that preview the topic and position are more effective in decreasing susceptibility to persuasion than warnings that do not. 3. Refusal Skills Training programs such as DARE aimed at preventing drug and alcohol abuse among youths have proven to be highly successful. 4. One way to reduce the likelihood of a defensive reaction to a persuasive message is to have people reflect on their core values. 5. Research has clearly defined the factors that moderate self-affirmation effects.

Communication & Mass Media

Melinda has an upbeat personality. To enhance Melinda's ability to work well, she should be assigned to a team that consists primarily of members with upbeat attitudes

Indicate whether the statement is true or false.

Communication & Mass Media

Which is NOT a tip for conducting a successful interview?

A) ?Give the interviewee an idea of your topic in advance. B) ?Be on time. C) ?Be spontaneous rather than preparing questions in advance. D) Read your notes back to the interviewee so she or he can correct them.? E) ?Ask permission if you want to tape the interview.

Communication & Mass Media