What is the term for the ongoing compilation and analysis of pertinent data for the purpose of updating marketing strategies as consumer needs evolve?

a. Permission marketing
b. Data mining
c. Web bugs
d. Viral marketing


b

Communication & Mass Media

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Lucy wants to serve her patients as appropriately as she can. She believes one of the ways in which she can do this is to become a culturally competent provider. As a culturally competent provider, she must enact all the following except :

a. She must emphasize the relationships between her and her patients. b. She must respect and support for a patient's culture. c. She must use a participatory style. d. She must emphasize the accomplishment of her goal solely.

Communication & Mass Media

Both dubbing and electronic editing are nondestructive

TRUE FALSE

Communication & Mass Media

Which of these communication traditions is most closely associated with Cultivation Theory?

A. critical and phenomenological B. positivistic/empirical and critical C. socio-cultural and critical D. critical and interpretive/hermeneutic

Communication & Mass Media

Discuss the general characteristics of small groups. After explaining those characteristics, use examples from your own experiences to illustrate them

What will be an ideal response?

Communication & Mass Media