Answer the following statement(s) true (T) or false (F)
1. A mass audience and a niche audience are the same thing.
2. Each person is a member of only one niche market.
3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers.
4. Ethnic background is a characteristic of demographic segmentation.
5. The VALS typology is a type of psychographic segmentation.
1.false
2.false
3.true
4.true
5.true
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Doing movie tie-ins with fast-food chains can actually harm a movie's box-office revenues
Indicate whether this statement is true or false.
Which of the following statements about hearing is correct?
a. Hearing occurs when we read lips. b. Hearing is the active process of deliberately analyzing information. c. Hearing is an active process involving selection and remembering of information. d. Hearing occurs when sound waves hit our eardrums.
Antonio is ridiculed by others because his clothes aren’t from a designer label. However, he chooses to accept himself as a worthy person despite how others feel. Antonio has achieved _____
A. self-love
B. self-fulfillment
C. self-confidence
D. none of the above
Describing his romantic relationship, Bob says, "I fell in love the moment I saw Doreen. It was a classic case of love at first sight, and I still light up whenever I see her." Bob seems to have which style of loving?
A) ?eros B) ?storge C) ?ludus D) ?pragma E) ?agape