Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty?
A) customer divestment
B) customer-managed relationships
C) the societal marketing concept
D) partner relationship management
E) customer relationship management
E
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A sample of 24 observations is taken from a population that has 150 elements. The sampling distribution of is
A. approximately normal because is always approximately normally distributed.
B. approximately normal because the sample size is large in comparison to the population size.
C. approximately normal because of the central limit theorem.
D. normal if the population is normally distributed.
Personal selling is generally the most expensive element in the promotion mix.
Answer the following statement true (T) or false (F)
Commercial landlords are generally responsible for maintenance of common areas
Indicate whether the statement is true or false
Unit testing refers to testing the combination of application modules acting in concert
Indicate whether the statement is true or false