Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty?

A) customer divestment
B) customer-managed relationships
C) the societal marketing concept
D) partner relationship management
E) customer relationship management


E

Business

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A sample of 24 observations is taken from a population that has 150 elements. The sampling distribution of   is

A. approximately normal because  is always approximately normally distributed.
B. approximately normal because the sample size is large in comparison to the population size.
C. approximately normal because of the central limit theorem.
D. normal if the population is normally distributed.

Business

Personal selling is generally the most expensive element in the promotion mix.

Answer the following statement true (T) or false (F)

Business

Commercial landlords are generally responsible for maintenance of common areas

Indicate whether the statement is true or false

Business

Unit testing refers to testing the combination of application modules acting in concert

Indicate whether the statement is true or false

Business