Toward the end of the Zappos training program, new employees ______.
a. get to rate the program
b. have the opportunity to rate their supervisors and colleagues
c. are asked to choose the location of their cubicle
d. are offered $3000 to quit if they are not the right cultural fit
d. are offered $3000 to quit if they are not the right cultural fit
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The ________ is the most fundamental part of the marketing mix
A) product B) distribution C) price D) production E) profit
If a service environment is inherently ____________, one should avoid increasing ____________ levels, as this would move customers into the "distressed" region of Russell's model
a. pleasant; arousal b. pleasant; excitement c. pleasant; relaxation d. unpleasant; arousal e. unpleasant; excitement
The accounting rate of return considers the salvage value of the asset
Indicate whether the statement is true or false
Describe the two major methods for evaluating the actual performance of marketing strategies.
What will be an ideal response?