Jasper is being interviewed for a position at a marketing firm. He has just answered a question asking about his least successful marketing campaign. The interviewer then asks Jasper, "What would you do differently next time in order to make the campaign more successful?" This is an example of which type of question?

A. introductory
B. closed-ended
C. rhetorical
D. probing


Answer: D

Communication & Mass Media

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I can argue that every time I study, I do well on my tests, and since I studied for today's test I

will do well.. This is a(n) __________ argument. a. inductive b. deductive c. conducive d. conclusive e . none of these

Communication & Mass Media

Which of the following is true of culture?

a. Culture is a system of decision-making processes that change from one generation to the next. b. Culture is a way of life but does not encompass what people value. c. Culture is a genetic predisposition to one behavior or the other. d. Culture is part of everything we think, do, feel, and believe.

Communication & Mass Media

The "listener's lean," or the physical behaviors that communicate the message or the feedback from the listener, is considered:

A. Participatory Communication B. Passive Listening C. Verbal Communication D. Nonverbal Communication

Communication & Mass Media

Before his death in 2009, Billy Mays was a famous television pitchman for household products such as Mighty Putty and Grater Plater. He was best known for his opening line, "Hi, Billy Mays here for…" What was Mays's primary goal in his commercials?

A. to persuade B. to inform C. to introduce D. to entertain

Communication & Mass Media