Companies who price their product low enough to attract a large number of buyers are most likely pursuing which of the following objectives?
A) Stable market pricing
B) High profits
C) Stable market activity
D) Low market volatility
E) High market share
Answer: E
Explanation: E) Because marketers are willing to accept minimal profits, even losses, to get buyers to try products, they are likely pursuing an objective of high market share. An objective of high market share indicates that the marketer is aiming to eventually supply a larger portion of the market.
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