Which of the following research and development costs should always be capitalized?
A) costs of intangibles purchased from others
B) costs of materials, equipment, and intangibles with alternative future uses purchased from others
C) costs of equipment with an expected life greater than three years
D) costs of contract services purchased from others
B
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________ is the practice of offering two or more different products or services for sale at one price.
A. Price grouping B. Conjoint bundling C. Psychological pricing D. Price bundling E. Price lining
Evaluative criteria refer to
A. the objective and subjective attributes of a brand consumers use to compare different products and brands. B. the attributes of a product that a manufacturer wishes to promote to a specific target market. C. those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision. D. a list of required product attributes from which a customer will not waver regardless of additional incentives. E. those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
Legal detriment means the obtaining by the promisor of that which he had no prior legal right to obtain
a. True b. False Indicate whether the statement is true or false
Use the information from Table 8.8. The pizza shop manager believes that a combination forecast might improve her ability to predict future demand, and thus improve keeping fresh ingredients on hand
She decides to use the 3-week simple moving average and 3-week weighted moving average, giving them equal weight. What is her forecast for week #7? A) 38.05 pizzas B) 39.5 pizzas C) 38.5 pizzas D) 37.55 pizzas