Direct marketing in the broadcast industry involves
A. ambient advertising and aerial advertising.
B. add-on marketing.
C. public relations and supplementary promotions.
D. direct-response advertising and support advertising.
E. a one-step direct-marketing approach to sales.
Answer: D
You might also like to view...
All of the following statements regarding accounting for trading debt securities under U.S. GAAP are true except:
A. An unrealized gain or loss is recorded with an adjusting entry when the securities are sold. B. An unrealized gain or loss is recorded with an adjusting entry at the end of each period. C. An unrealized gain or loss from a change in fair value is reported in the income statement. D. The entire portfolio of trading securities is reported at fair value. E. Unrealized gains and losses are recorded in a temporary account that is closed to Income Summary at the end of each period.
The matching principle requires businesses to record Warranty Expense when the warranty costs are incurred
Indicate whether the statement is true or false
Which window is used to pay sales taxes?
A. Create Invoice B. Manage Sales Tax C. Write Checks D. Enter Bills
To be convicted of a crime, it must be shown that the accused in fact committed the illegal act
a. True b. False Indicate whether the statement is true or false