Sigma Inc., a manufacturer of electric nutcrackers, enjoys a monopoly in a large region of a European country. Market share for this machine is near 90 percent, and the firm is rarely worried about competition. The firm has considered branching out internationally to sell its premium product "Powercracker" in other countries. Which of the following should the firm specifically consider as it formulates its marketing plan?
a - It should solely focus on the promotion strategy of its marketing mix.
b - It should look at product-use-based segmentations for its business-to-business sales.
c -It should strive to know about the global marketing mix, including social/cultural elements.
c -It should strive to know about the global marketing mix, including social/cultural elements.
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Jim was a crook. He embezzled $450,000 from his employer. When his employer found out about his misdeeds, before even conducting a thorough investigation, he went and gave all the details to a local newspaper agency. The next day Jim read his own story, with his own name, in the newspaper. Which of the following is correct?
a. The company did the right thing by publishing Jim's identity in the newspaper because it punished him for stealing as well as served a warning to his neighbors who might also be at the risk of being defrauded. b. The company should not have put Jim's name and story in the paper because when other employees will come to know about it, they might leave the organization. c. Jim may have been misrepresented in the story by the newspaper agency and the company might face legal consequences. d. Publishing the story in the newspaper was a wrong thing to do because Jim's family will be embarrassed.
Bank of the Pacific is a local bank operating primarily in Portland, Oregon. The bank accepts deposits from and makes loans to local businesses and individuals. Which of the following accounting estimates would be most important for Bank of the Pacific?
A) Uncollectible accounts receivable. B) Warranty claims. C) Total units of production. D) Sales returns.
Some services are time sensitive, meaning that a significant number of customers desire the service around the same time. This point in time is called
A. peak demand. B. preferred demand. C. off-peak demand. D. high demand. E. high intensity time.
Which term refers to the random variation in a system that can’t be completely eliminated?
a. Stable variation b. Normal curve variation c. Special cause variation d. Common cause variation