Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.

Answer the following statement true (T) or false (F)


True

Business

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The higher the firm's flotation cost for new common equity, the more likely the firm is to use preferred stock, which has no flotation cost, and reinvested earnings, whose cost is the average return on the assets that are acquired.

Answer the following statement true (T) or false (F)

Business

Every question deserves an answer that demonstrates

a. your respect for the questioner. b. your sympathy for the questioner. c. your disregard for the questioner. d. your disagreement with the questioner.

Business

Universal life differs from traditional whole life, because

A) universal life explicitly divides premium payments into a death protection component and an investment component. B) universal life pays a guaranteed interest return over the life of the policy's cash value. C) those with traditional whole life can borrow against their cash value, whereas those with universal life cannot. D) those with universal whole life can borrow against their cash value, whereas those with traditional whole life cannot.

Business

When the lender provides the borrower with an amount of funds that must be repaid to the lender at the maturity date, along with an additional payment for the interest, it is called a ________

A) fixed-payment loan B) discount loan C) simple loan D) none of the above

Business