Suppose we are using a marketing simulation model to determine the expected profit under conditions of uncertain customer loyalty. In this case, we should use an optimization model to determine the optimal amount to spend on increasing customer loyalty
a. True
b. False
Indicate whether the statement is true or false
False
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Ichiro is a marketing manager at a consumer products company. Ichiro's company has started selling consumer information to other sources without informing its customers that it is doing so. This is referred to as the ________ of CRM.
A. unintended consequence B. dark side C. evolution D. legal loophole E. added benefit
Which of the following factors plays a role in determining the monthly lease payment of a car?
A) The agreed-upon price of the vehicle B) The length of the lease C) Your down payment plus any trade-in allowance or rebate D) The value of the vehicle at the end of the lease E) All of the above
An object can be an instance of numerous classes that have ________ relationships to each other
A) parallel B) hierarchical C) both A & B D) none of the above
Multicollinearity is present if the dependent variable is linearly related to one of the explanatory variables
Indicate whether the statement is true or false