Miriam opened a yarn craft store in her small town based on her personal interests and hobbies. There were no competitors locally; the merchandise was readily available; and she had the initial capital to open the store. Yet her business failed. Too few customers visited her store. What was Miriam's fatal flaw?
A. The merchandise was patent-protected.
B. Miriam could not raise enough capital.
C. Miriam lacked industry knowledge.
D. Miriam ignored the market limitations.
Answer: D
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