Why is it better to say "the brown murder mystery book" instead of "the book"?
A. The first phrase is more abstract.
B. The second phrase is too vivid.
C. The second phrase is better than the first.
D. The first phrase is more concrete.
D
Communication & Mass Media
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In determining whether an ad is deceptive, the FTC will view it from the perspective of the most vulnerable consumer.
Answer the following statement true (T) or false (F)
Communication & Mass Media
Referent power comes when one is able to refer to many experts when talking
Indicate whether the statement is true or false
Communication & Mass Media
If you quoted your younger cousin in a speech about her experience playing youth soccer, you would be using ________ testimony.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
What promises do new media bring?
What will be an ideal response?
Communication & Mass Media