Compare and contrast the three marketing philosophies discussed in the text. Give supporting evidence on why one method is stronger than the others.
What will be an ideal response?
The three marketing perspectives are the production-oriented, sales-oriented, and consumer-oriented philosophies.*A production-oriented philosophy emphasizes the product and concentrates resources on developing the product or service in the most efficient manner, even if other marketing activities are not treated equally. It is used most often by entrepreneurs who have a manufacturing or technology expertise.*A sales-oriented philosophy is known for pushing a product to achieve sales goals as a major objective for the company. It reemphasizes production and customer preferences. This approach is often used by new owners with a high knowledge of sales.* A consumer-oriented philosophy believes that all aspects of the marketing and company should concentrate on the consumer's needs. This approach is used by companies who realize the customer is critical to a company's long-term success.
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Which of the following best describes a team?
A) Two or more people with a shared commitment and collaboration towards a common goal. B) Two or more people with a common goal but individual areas of responsibility. C) A defined unit within a division or department, within an organization D) Two or more people with a similar skill set working towards the completion of a predetermined goal. E) All employees who report to the same supervisor
An election to determine whether a union will be certified as the bargaining agent of a given group of employees is known as a _______________________________.
Fill in the blank(s) with the appropriate word(s).
Facebook is the slowest growing of the most popular social networks
Indicate whether the statement is true or false
What do change management techniques aid in?
A. Evolution of the design and implementation of a system. B. Composition of the design and implementation of a system. C. Policy management of the design and implementation of a system. D. All of the above.