Corinne owns a mountain climbing apparel shop in Denver and recently tried marketing her products in the midwest.while she did sell a few products, she realized that she sells more in those areas of the country where mountain climbing is common. While she will still sell in the Midwest, she plans to focus her advertising campaigns in the mountain states. Which of the following did Corinne learn through market segmentation?
a. ways to design her product to meet the needs of any customer
b. how to allocate her marketing resources to maximize profit
c. the social characteristics of her customer
d. the price point her customer is comfortable paying
Ans: b. how to allocate her marketing resources to maximize profit
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