Why is two-way communication typically preferred over one-way communication?
What will be an ideal response?
One-way communication processes are those that do not allow receiver-to-communicator feedback. This may increase the potential for distortion between the intended message and the received message. A feedback loop provides a channel for receiver response that enables the communicator to determine whether the message has been received and has produced the intended response. Two-way communication processes provide for this important receiver-to-communicator feedback.
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