Which of the following is true of click-and-collect?
a. It requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
b. It employs outbound and inbound telephone contacts to sell directly to customers.
c. It enables consumers to make their purchases online and pick up their orders from physical stores.
d. It allows customers to shop over the Internet and have items delivered directly to their door.
ANSWER: c
Click-and-collect is the practice of buying something online and then traveling to a physical store location to take delivery of the merchandise. When retailers use the click-and-collect strategy, customers benefit from greater speed of delivery.
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