People who share beliefs such as "It is the duck that squawks that gets shot" or "Seeing is better than hearing" would be characterized as members of a culture

a) individualistic
b) high-context
c) short-term time orientation
d) low-uncertainty
e) high-power


ANS: b

Communication & Mass Media

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One of the first and basic things that campaigns rely on is which one of the following?

a. the organization committing enough funding to its projects including public relations campaigns b. the organization being committed to effective communications c. the organization having high-level goals for itself d. the public relations efforts in an organization to be based on objectives

Communication & Mass Media

______ is a technique in which the athlete(s) determines the psychological skills needed for success and then assesses his or her strengths or weaknesses specific to those skills.

a. personal development skills b. performance profiling (page 340 right) c. foundation skills training d. problem identification

Communication & Mass Media

What is the difference between the book categories el-hi and higher education?

What will be an ideal response?

Communication & Mass Media

Which type of presentation is an informational speech for an audience of student learners?

A. one-on-one briefing B. speech of introduction C. question-and-answer D. lecture

Communication & Mass Media