Explain how luxury brands can benefit during an economic recession from having lower-priced brands or subbrands in their portfolio
What will be an ideal response?
They can review product portfolios and brand architecture to confirm that brands and subbrands are clearly differentiated, targeted, and supported based on their prospects. Luxury brands can benefit from lower-priced brands or subbrands in their portfolios.
Because different brands or subbrands appeal to different economic segments, those that target the lower end of the socioeconomic spectrum may be particularly important during a recession. Value-driven companies such as McDonald's, Walmart, Costco, Aldi, Dell, E*TRADE, Southwest Airlines, and IKEA are likely to benefit most. Spam, the oft-maligned gelatinous 12-ounce rectangle of spiced ham and pork, found its sales soaring during the recession. Affordably priced and requiring no refrigeration, Spam is, its maker Hormel claims, "like meat with a pause button."
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Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?
A) They may not be informed. B) They may not remember. C) They may not be able to articulate certain types of responses. D) All of the selections represent a reason people typically cannot answer a survey question. E) B and C
Mismatched cultures or executive power struggles can be the result of which kind of organizational cultural hindrance?
A. change hindrances B. diversity hindrances C. mission hindrances D. mergers and acquisitions hindrances
Which of the following statements about management or financial accounting is false?
a. Financial accounting must follow GAAP. b. Management accounting is not subject to regulatory reporting standards. c. Both management and financial accounting are subject to mandatory recordkeeping requirements. d. Management accounting should be flexible.
Establishing and maintaining a viable internal control system is the responsibility of management.
Answer the following statement true (T) or false (F)