What is Real Options Analysis (ROA) and how can it be used by strategic decision makers?
What will be an ideal response?
The phrase "real options" applies to situations in which options theory and valuation techniques are applied to real assets, or physical things, as opposed to financial assets. Some of the most common applications of real options concern property and insurance. A real estate option grants the holder the right to buy or sell a piece of property at an established price sometime in the future. The actual market price of the property may rise above the established (or strike) price-or the market value may sink below the strike price. If the price of the property goes up, the owner of the option is likely to buy it. If the market value of the property drops below the strike price, the option holder is unlikely to execute the purchase. In the latter circumstance, the option holder has limited the loss to the cost of the option but during the life of the option retains the right to participate in whatever the upside potential might be.
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