How have changes in technology and the growth of online marketing affected the design of marketing channels?
What will be an ideal response?
Changes in technology and the growth of online marketing have increased disintermediation, which is the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional intermediaries with radically new types. In many industries, traditional intermediaries are dropping by the wayside. For example, many airlines now sell directly to final buyers, cutting retailers and sales agents from their marketing channels. Online marketers take business from traditional brick-and-mortar retailers.
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Financial statements are intended to tell the reader the value of a company
a. True b. False Indicate whether the statement is true or false
One criticism of strategic planning is that it does not always produce ______.
A. goals B. strategy C. increased revenue D. improved programs
Because a business should have as its primary objective the earning of a minimum rate of return on assets, the return on assets pricing method has a great deal of appeal and support
Indicate whether the statement is true or false
The type of learning associated with direct, voluntary learned behaviors is:
A. classical conditioning B. environmental conditioning C. behavioral conditioning D. operant conditioning E. vicarious learning